2024 — 2025·civictech
Plus fraîche ma ville · beta.gouv.frGrowth Lead & Product
From 0 to +400 municipalities activated on ADEME's digital platform fighting urban heat islands.
- Growth
- Product
- CivicTech
- beta.gouv
Available for freelance work
Growth & Product Expert
FoodTechAgTechCivicTechImpact
I help startups, SMEs and public institutions put the right practices in place: a clearly structured product roadmap, a solid GTM strategy, and acquisition that lasts. Your teams keep full ownership of what we build together, during and long after the mission ends.
[ Growth ]
A tailor-made growth roadmap, quick to activate, with tangible results
We build your pipeline and automate as many building blocks as possible for optimal ROI.
[01] BUILD
Lay the foundations and prioritize
[02] RUN
Activate channels and automate
[03] DELIVER
Measure, adjust and hand over
[01] BUILD
Lay the foundations and prioritize
ICP and personas
Targets · Segments · Market
Buying signals
Detection · Timing
Scraping and data
Websites · Directories · Enrichment
Roadmap
Prioritization · KPIs
[02] RUN
Activate channels and automate
Outbound
Email · Calls · LinkedIn
Inbound
SEO · Ads · GEO
Automation and AI
n8n · Make · LLMs
CRM and data
Steering · Pipeline
[03] DELIVER
Measure, adjust and hand over
Results
Impacts · Numbers · Proof
Analysis
Reading · Interpretation · Adjustments
Report
Summary · Recommendations
Handover
Playbooks · Team autonomy
[ Product ]
From the right problem to the right solution
From discovery to delivery, a product roadmap aligned with your growth strategy.
Initial questionIdentified problemDelivered solution
[01]
Discover
- User interviews
- Field observation
- Data analysis
[02]
Define
- Insight synthesis
- Problem statement
- Prioritization and Roadmap
[03]
Prototype
- Ideation
- Mockups
- User testing
[04]
Deliver
- Agile delivery
- No-code
- Iteration
[ Projects ]
Selected work
A snapshot of projects I've had the opportunity to support
2025 — aujourd'hui·Tech · Product
AppuntoHead of Growth and Product
Web and mobile studio powered by AI: growth and product steered from commercial strategy to launch.
- Growth
- Product
- AI
2024·foodtech
NonaGrowth Consultant
Qualified lead generation on the school-canteens segment: +68% vs goals.
- FoodTech
- Growth
- Lead generation
2019 — aujourd'hui·foodtech
ApperoFounder & CEO
SaaS digital menu for restaurants: +500 clients, sales automation, profitability reached.
- FoodTech
- Product
- Growth
- Automation
[ About ]
Entrepreneur, passionate about agriculture, food and impact
15 years growing products and teams on topics that matter: feeding, growing, transforming our cities. Today I combine Growth marketing and Product management to align acquisition, activation and retention around products that make sense. Shall we talk?
[ My toolbox ]
- Google Ads
- Meta Ads
- Analytics
- Tag Manager
- HubSpot
- Lemlist
- Apify
- Figma
- Webflow
- Lovable
- Claude
- Make
- ChatGPT
- Mistral
- Notion
- n8n
[ FAQ ]
Frequent questions
What freelance growth & product missions do you offer?+
Growth or product audits, building an acquisition engine, product discovery and delivery, coaching in-house teams. Missions from 1 to 12 months, on time & materials or fixed price, part-time (2–4 days/week).
Can you help with my GTM (Go-to-Market) strategy?+
Yes, GTM strategy is at the heart of my growth & product missions: segmentation, positioning, acquisition channel selection, pricing, product-market alignment. I can build it from scratch or challenge an existing strategy.
Why a growth & product freelancer specialized in FoodTech, AgTech, CivicTech and Impact?+
Because I have 15 years of on-the-ground experience in these impact sectors, and because these are the topics that matter: feeding, growing, transforming our cities. Specializing lets me move fast and bring directly actionable sector references.
Do you work solo or with a team?+
It depends on the mission. If it only requires my skills, I work solo. If the scope is broader, I can build a team or squad by drawing on a trusted freelance network (design, dev, data, sales).
What does a freelance growth marketer or product manager cost?+
The day rate varies with the context and length of the mission. We'll discuss it concretely during a 30-minute intro call.
Do you work remote or on site?+
Based between Bordeaux and Paris, I work remotely with occasional on-site presence possible, defined together based on the mission's needs.
Which languages do you work in?+
French (native), English (fluent), Arabic (fluent). Past missions across Europe, North Africa and the Middle East.
How long until my team is autonomous?+
Handover is always the goal. Depending on starting maturity, expect 3 to 6 months to internalize a growth or product mission.
Do you work with impact startups or local governments?+
Yes, a large share of my missions are with impact startups (FoodTech, AgTech) and local governments or public administrations through the beta.gouv ecosystem (CivicTech).
Available now
Got a project in mind?
30 minutes to understand your context, identify the levers and see if we're a fit.