2024 — 2025·civictech
Plus fraîche ma ville · beta.gouv.fr
Growth Lead & Product
From 0 to +400 municipalities activated on ADEME's digital platform fighting urban heat islands.
- Growth
- Product
- CivicTech
- beta.gouv
Available for new projects
Freelance Growth & Product Expert: FoodTech, AgTech, CivicTech, Impact
I help startups, SMEs and public institutions structure their acquisition and product to generate sustainable growth. Your teams become autonomous in 6 months.
[ Services ]
Two crafts, one goal: unlock your traction
I combine Growth marketing and Product management to align acquisition, activation and retention around products that matter.
[ 01 ]
Growth Marketing
- Acquisition strategy (SEO, SEA, GEO, outbound)
- Automation & AI (Clay, n8n, LLMs)
- B2B and B2G lead generation
- Activation, CRO & funnel optimization
- CRM and data foundations
[ 02 ]
Product Management
- Discovery & user research
- Prioritization and product roadmap
- Agile delivery & no-code
- UX/UI design (Figma, Webflow)
- Analytics and data-driven decisions
[ Method ]
A simple method, focused on results
[01]
Flash audit
1-week framing: diagnostic, opportunities, 90-day roadmap.
[02]
Prioritization
We align work on business impact and feasibility.
[03]
Execution
I embed with the team and ship in short, measurable cycles.
[04]
Handover
Docs, playbooks, training: your teams take over.
[05]
Scale
Double down on what works, kill what doesn't.
[ Stack ]
Tech stack
The tools I master, on both the growth and the product side.
Google Ads
Meta Ads
Analytics
Tag Manager
HubSpot
Lemlist
Apify
Google Ads
Meta Ads
Analytics
Tag Manager
HubSpot
Lemlist
Apify
Google Ads
Meta Ads
Analytics
Tag Manager
HubSpot
Lemlist
Apify
Google Ads
Meta Ads
Analytics
Tag Manager
HubSpot
Lemlist
Apify
Figma
Webflow
Lovable
Claude
Make
ChatGPT
Mistral
Notion
n8n
Figma
Webflow
Lovable
Claude
Make
ChatGPT
Mistral
Notion
n8n
Figma
Webflow
Lovable
Claude
Make
ChatGPT
Mistral
Notion
n8n
Figma
Webflow
Lovable
Claude
Make
ChatGPT
Mistral
Notion
n8n
[ Projects ]
Selected work
A snapshot of projects I've had the chance to work on.
2019 — aujourd'hui·foodtech
Appero
Founder & CEO
SaaS digital menu for restaurants: +2.5M users/year, recurring MRR, profitability reached.
- FoodTech
- Product
- Growth
- SaaS
2025 — aujourd'hui·foodtech · civictech
Appunto
Chief of Growth & Product
Leading growth and product at a product-consulting studio: from sales strategy to delivery.
- Growth
- Product
- Consulting
2024·foodtech
Nona
Growth Consultant
Qualified lead generation on the school-canteens segment: +68% vs goals.
- FoodTech
- Growth
- Lead generation
2018 — 2019·foodtech
Deliveroo
Head of Deliveroo for Work France
Led Deliveroo's B2B business unit in France: sales team, strategy, key accounts.
- FoodTech
- B2B
- Sales
2010 — 2012·agtech
Rivulis Irrigation
District Sales Manager Algeria / Tunisia
Managed a +€2M portfolio on Algeria and Tunisia: +100% growth in 2 years.
- AgTech
- Irrigation
- International
2015 — 2016·agtech
Grainbow
International Business Developer
Grew European sales of a SaaS platform for agricultural commodities trading: +70% revenue.
- AgTech
- SaaS
- Commodities
[ About ]
Entrepreneur, obsessed with food, agriculture and impact
15 years growing products and teams on topics that matter: feeding, growing, transforming our cities. Founder of Appero, former Deliveroo, Chief of Growth & Product at Appunto, growth lead on Plus fraîche ma ville.
[ FAQ ]
Frequent questions
What freelance growth & product missions do you offer?+
Growth or product audits, building an acquisition engine, product discovery and delivery, coaching in-house teams. Missions from 1 to 12 months, on time & materials or fixed price, part-time (2–4 days/week).
Can you help with my GTM (Go-to-Market) strategy?+
Yes, GTM strategy is at the heart of my growth & product missions: segmentation, positioning, acquisition channel selection, pricing, product-market alignment. I can build it from scratch or challenge an existing strategy.
Why a growth & product freelancer specialized in FoodTech, AgTech, CivicTech and Impact?+
Because I have 15 years of on-the-ground experience in these impact sectors, and because these are the topics that matter: feeding, growing, transforming our cities. Specializing lets me move fast and bring directly actionable sector references.
Do you work solo or with a team?+
It depends on the mission. If it only requires my skills, I work solo. If the scope is broader, I can build a team or squad by drawing on a trusted freelance network (design, dev, data, sales).
What does a freelance growth marketer or product manager cost?+
The day rate varies with the context and length of the mission. We'll discuss it concretely during a 30-minute intro call.
Do you work remote or on site?+
Based between Bordeaux and Paris, I work remotely with occasional on-site presence possible, defined together based on the mission's needs.
Which languages do you work in?+
French (native), English (fluent), Arabic (fluent). Past missions across Europe, North Africa and the Middle East.
How long until my team is autonomous?+
Handover is always the goal. Depending on starting maturity, expect 3 to 6 months to internalize a growth or product mission.
Do you work with impact startups or local governments?+
Yes, a large share of my missions are with impact startups (FoodTech, AgTech) and local governments or public administrations through the beta.gouv ecosystem (CivicTech).
Available now
Got a project in mind?
30 minutes to understand your context, identify the levers and see if we're a fit.