[ About ]
Entrepreneur, obsessed with food, agriculture and impact
15 years growing products and teams on topics that matter: feeding, growing, transforming our cities. Founder of Appero, former Deliveroo, Chief of Growth & Product at Appunto, growth lead on Plus fraîche ma ville.
[ Journey ]
15 years, 3 industries, one obsession
2025 →
Chief of Growth & Product
Appunto
2024 →
Freelance Growth & Product Consultant
Nona, Plus fraîche ma ville…
2019 →
Founder & CEO
Appero (+2.5M users/year)
2018 — 2019
Head of Deliveroo for Work France
Deliveroo
2017 — 2018
Key Accounts Manager
LeCab (SnapCar)
2015 — 2016
International Business Developer
Grainbow
2013 — 2015
Co-founder & CSO
La Nouvelle Fabrique
2010 — 2012
District Sales Manager Algeria / Tunisia
Rivulis Irrigation
2009 — 2010
Business Developer Egypt
ICS Agri
[ Education ]
A transversal profile
- Mantra — Growth Marketing & AI · 2026
- Noé — Product Management · 2025
- Le Wagon — UX/UI Webdesign · 2023
- Le Reacteur — Coding bootcamp · 2019
- MBA Management & Entrepreneurship — Sorbonne (Paris 1) · 2013
- BSc Water Resources — Grenoble Alpes University · 2013
- Master International Negotiation — Aix-Marseille · 2009
- BA Arabic Language & Civilization — INALCO · 2007
Languages
- Français · native
- English · fluent
- العربية · fluent
- Deutsch · professional
Tools
Figma · Webflow · Notion · Linear · HubSpot · Clay · n8n · GA4 · Amplitude · Metabase · GPT / Claude / Gemini
[ FAQ ]
A few questions
What freelance growth & product missions do you offer?+
Growth or product audits, building an acquisition engine, product discovery and delivery, coaching in-house teams. Missions from 1 to 12 months, on time & materials or fixed price, part-time (2–4 days/week).
Can you help with my GTM (Go-to-Market) strategy?+
Yes, GTM strategy is at the heart of my growth & product missions: segmentation, positioning, acquisition channel selection, pricing, product-market alignment. I can build it from scratch or challenge an existing strategy.
Why a growth & product freelancer specialized in FoodTech, AgTech, CivicTech and Impact?+
Because I have 15 years of on-the-ground experience in these impact sectors, and because these are the topics that matter: feeding, growing, transforming our cities. Specializing lets me move fast and bring directly actionable sector references.
Do you work solo or with a team?+
It depends on the mission. If it only requires my skills, I work solo. If the scope is broader, I can build a team or squad by drawing on a trusted freelance network (design, dev, data, sales).