[ About ]

Entrepreneur, obsessed with food, agriculture and impact

15 years growing products and teams on topics that matter: feeding, growing, transforming our cities. Founder of Appero, former Deliveroo, Chief of Growth & Product at Appunto, growth lead on Plus fraîche ma ville.

[ Journey ]

15 years, 3 industries, one obsession

  1. 2025 →

    Chief of Growth & Product

    Appunto

  2. 2024 →

    Freelance Growth & Product Consultant

    Nona, Plus fraîche ma ville…

  3. 2019 →

    Founder & CEO

    Appero (+2.5M users/year)

  4. 2018 — 2019

    Head of Deliveroo for Work France

    Deliveroo

  5. 2017 — 2018

    Key Accounts Manager

    LeCab (SnapCar)

  6. 2015 — 2016

    International Business Developer

    Grainbow

  7. 2013 — 2015

    Co-founder & CSO

    La Nouvelle Fabrique

  8. 2010 — 2012

    District Sales Manager Algeria / Tunisia

    Rivulis Irrigation

  9. 2009 — 2010

    Business Developer Egypt

    ICS Agri

[ Education ]

A transversal profile

  • Mantra — Growth Marketing & AI · 2026
  • Noé — Product Management · 2025
  • Le Wagon — UX/UI Webdesign · 2023
  • Le Reacteur — Coding bootcamp · 2019
  • MBA Management & Entrepreneurship — Sorbonne (Paris 1) · 2013
  • BSc Water Resources — Grenoble Alpes University · 2013
  • Master International Negotiation — Aix-Marseille · 2009
  • BA Arabic Language & Civilization — INALCO · 2007

Languages

  • Français · native
  • English · fluent
  • العربية · fluent
  • Deutsch · professional

Tools

Figma · Webflow · Notion · Linear · HubSpot · Clay · n8n · GA4 · Amplitude · Metabase · GPT / Claude / Gemini

[ FAQ ]

A few questions

What freelance growth & product missions do you offer?+

Growth or product audits, building an acquisition engine, product discovery and delivery, coaching in-house teams. Missions from 1 to 12 months, on time & materials or fixed price, part-time (2–4 days/week).

Can you help with my GTM (Go-to-Market) strategy?+

Yes, GTM strategy is at the heart of my growth & product missions: segmentation, positioning, acquisition channel selection, pricing, product-market alignment. I can build it from scratch or challenge an existing strategy.

Why a growth & product freelancer specialized in FoodTech, AgTech, CivicTech and Impact?+

Because I have 15 years of on-the-ground experience in these impact sectors, and because these are the topics that matter: feeding, growing, transforming our cities. Specializing lets me move fast and bring directly actionable sector references.

Do you work solo or with a team?+

It depends on the mission. If it only requires my skills, I work solo. If the scope is broader, I can build a team or squad by drawing on a trusted freelance network (design, dev, data, sales).