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2024·foodtech
Nona
Growth Consultant
Qualified lead generation on the school-canteens segment: +68% vs goals.
Context
Nona, a French FoodTech, wanted to accelerate acquisition on a demanding B2B segment: school catering.
Mission
Build and run a qualified lead machine for webinars and demos.
Tags
- FoodTech
- Growth
- Lead generation
[ Approach ]
What I did
- 01Sharp ICP + segmentation by school type
- 02Multichannel outbound sequences
- 03Dedicated content + targeted webinars
[ Results ]
Measurable impact
+68% vs lead-gen goals
+4,000 webinar signups
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