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2024 — 2025·civictech
Plus fraîche ma ville · beta.gouv.fr
Growth Lead & Product
From 0 to +400 municipalities activated on ADEME's digital platform fighting urban heat islands.
Context
Plus fraîche ma ville is the digital platform built by ADEME (French agency for ecological transition) to help cities adapt to global warming. At the start: platform launched, almost no usage.
Mission
Structure and execute the acquisition and activation strategy, run user discovery and prioritize the product roadmap.
Tags
- Growth
- Product
- CivicTech
- beta.gouv
[ Approach ]
What I did
- 01FAST framing with the beta.gouv team (quarterly measurable goals)
- 02Qualitative user research with local government agents
- 03Segmented multichannel outbound (email + LinkedIn) by municipality profile
- 04SEO content targeting territorial agents' queries
- 05Rework of onboarding activation and project page
[ Results ]
Measurable impact
+400 municipalities activated on the platform (FAST goal met)
+500 municipalities registered, +400 projects published
Documented playbooks handed over to the internal team
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