[ CivicTech ]
Freelance Growth & Product for CivicTech
Digital public services, local governments, ecological transition, social impact: I help teams building public-interest products find their users and deliver value. Growth lead on Plus fraîche ma ville (beta.gouv.fr): from 0 to +400 activated municipalities.
[ Challenges ]
CivicTech specific challenges
[ 01 ]
Selling to public buyers
Long decision cycles, budget constraints, public procurement: CivicTech acquisition is its own craft.
[ 02 ]
Measuring impact beyond revenue
Success isn't only MRR. Usage metrics, social impact and FAST goals need to be aligned.
[ 03 ]
Scarce internal resources
beta.gouv teams and gov startups have little dedicated growth firepower. You need to structure fast and hand over.
[ What I bring ]
My offer for CivicTech
- Growth structuring for gov startups and beta.gouv
- Acquisition strategy for municipalities and public actors
- User research with territorial and public agents
- FAST framing and OKR steering
- Documentation and handover to internal teams
[ Projects ]
CivicTech projects
2024 — 2025
Plus fraîche ma ville · beta.gouv.fr
Growth Lead & Product
From 0 to +400 municipalities activated on ADEME's digital platform fighting urban heat islands.
2025 — aujourd'hui
Appunto
Chief of Growth & Product
Leading growth and product at a product-consulting studio: from sales strategy to delivery.