All projects
2019 — aujourd'hui·foodtech
Appero
Founder & CEO
SaaS digital menu for restaurants: +2.5M users/year, recurring MRR, profitability reached.
Context
Founded a FoodTech startup from scratch in an ultra-competitive post-Covid market.
Mission
Define and execute the sales, product and ops strategy up to profitability.
Tags
- FoodTech
- Product
- Growth
- SaaS
[ Approach ]
What I did
- 01Continuous product discovery with restaurant owners
- 02Product roadmap driven by time-to-value and retention
- 03Acquisition mix: inbound, outbound and partnerships
- 04Data foundations and MRR / churn steering
[ Results ]
Measurable impact
+2.5M end-users per year
Recurring MRR, profitability reached
Scalable team and operations
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