[ AgTech ]
Freelance Growth & Product for AgTech
Irrigation, precision agriculture, commodities trading, agricultural SaaS: 10 years in ag tech, from field (Rivulis, Netafim, ICS Agri) to software (Grainbow). I speak the language of farmers, cooperatives and industrials.
[ Challenges ]
AgTech specific challenges
[ 01 ]
A fragmented, technical market
AgTech serves very different profiles: smallholders, large farms, cooperatives, industrials. The same product doesn't sell the same way.
[ 02 ]
Seasonal decision cycles
Buying decisions are tied to farming seasons. Acquisition and retention must be aligned to those cycles.
[ 03 ]
Field credibility is non-negotiable
Selling to farmers without agronomic credibility means not selling. Technical content and proof matter.
[ What I bring ]
My offer for AgTech
- B2B agricultural acquisition strategy (farmers, coops, industrials)
- International commercial structuring
- Product discovery adapted to farming users
- Technical content and agronomic SEO
- Field sales-team training
[ Projects ]
AgTech projects
2010 — 2012
Rivulis Irrigation
District Sales Manager Algeria / Tunisia
Managed a +€2M portfolio on Algeria and Tunisia: +100% growth in 2 years.
2015 — 2016
Grainbow
International Business Developer
Grew European sales of a SaaS platform for agricultural commodities trading: +70% revenue.