[ FoodTech ]
Freelance Growth & Product for FoodTech
Restaurants, food distribution, marketplaces, dark kitchens, restaurant SaaS: 15 years growing food products. From Deliveroo to Appero and Nona, I know the acquisition and retention levers of FoodTech.
[ Challenges ]
FoodTech specific challenges
[ 01 ]
Long sales cycles and fragile unit economics
B2B FoodTech combines long sales cycles and tight margins. You have to prioritize high-LTV segments and industrialize acquisition.
[ 02 ]
Multi-sided marketplaces
Restaurants, riders, end users: each side has its own growth levers. The right sequencing changes everything.
[ 03 ]
Retention and usage frequency
Acquisition isn't enough: frequency and perceived value drive profitability.
[ What I bring ]
My offer for FoodTech
- 360° growth and product audit
- B2B outbound engine (chains, corporate catering, foodservice)
- Activation and retention optimization (onboarding, notifications, CRM)
- User discovery with restaurant owners / consumers
- Analytics setup and MRR / retention steering
[ Projects ]
FoodTech projects
2019 — aujourd'hui
Appero
Founder & CEO
SaaS digital menu for restaurants: +2.5M users/year, recurring MRR, profitability reached.
2025 — aujourd'hui
Appunto
Chief of Growth & Product
Leading growth and product at a product-consulting studio: from sales strategy to delivery.
2024
Nona
Growth Consultant
Qualified lead generation on the school-canteens segment: +68% vs goals.
2018 — 2019
Deliveroo
Head of Deliveroo for Work France
Led Deliveroo's B2B business unit in France: sales team, strategy, key accounts.